Two days, six disciplines, a UZS 20 million prize fund
The exhibition-festival PROMOTORS SHOW SAMARKAND brought manufacturers and distributors of spare parts, detailing chemistry, service-station and car-wash equipment to SOF EXPO Samarkand, together with an audience for whom a car is both work and hobby.
The show programme: a drift championship (rear-wheel drive, hydraulic handbrake, suit and helmet mandatory), SPL car audio tuning split into rookie and professional classes, a retro car exhibition and non-motorized racing with prize funds of 10, 6 and 4 million UZS for Grand Prix, design and team uniform.
What exhibitors got
For the B2B side the result was orders, not impressions: distributors of consumables and wash equipment negotiated at the stand while the show kept the crowd inside the expo area all day. The expo-plus-event format solves the main weakness of trade shows — holding a visitor at a stand for longer than three minutes.
Archive and next season
Photo reports and partner materials are in the event archive. Applications for the next season open early; positions along the track and the stage are booked first.
